• 2013-03-05

    Open Company


    Forget building a brand. Knowing the social role of your app is what gets traction—and few apps are as misunderstood as Tinder, the dating app that's stormed the college set. Founder Sean Rad says Tinder acts as an intermediary that protects the feelings of both dating parties. "We now live in an environment in our digital world where you can shield yourself against rejection," he says.

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