Instagram users who post too many cat pics and selfies will get notified via the @PicNixer feed that they've been flagged.

Designers at A&G wireframing the PicNix Web app, which people use to anonymously taunt their friends via Instagram.

A&G associate developer Je Seok Koo assembling the robotic arm that powers PicNix.

The Arduino-powered PicNix robot under development at A&G Labs.

The Arduino-powered PicNix robot under development at A&G Labs.

The Arduino-powered PicNix robot under development at A&G Labs.

The Arduino-powered PicNix robot under development at A&G Labs.

A modified, touchscreen-capable stylus is used to select images and publish them to Instagram.



This Real-Life Robot Has An iPhone, Will Shame Your Instagram Friends For Lame Selfies

A Philadelphia agency built a smartphone-wielding robot that acts on anonymous haters' requests, eschewing Instagram's draconian API terms in the process.

If you use Instagram, you know the cardinal sins: cliche sunsets, gym-clothes selfies, beer-mid-chug candids, and of course cat pics. If only there was a way to shame these people without getting your hands dirty. What if there was a robot that could do it for you? is a project being launched today by Philadelphia-based ad agency Allen & Gerritsen that does just that, using an Arduino-powered robot to help you Insta-shame your friends. The idea is to create a space for criticism that falls short of a trolling comment or an "unfollow," but still lets you gently rib Insta-idiots in a timely fashion. Or instantly, you might say.

"If you don’t have a personal relationship with a user that you follow, things are easy: You just unfollow," says George Ward, senior vice president of innovation at A&G. "But with friends, it’s different and things can get awkward, so we wanted to build in the ability to remain anonymous--but to give them the heads-up."

Here's how it works: At, users can enter the username of somebody who is known to commit one of the 16 deadly Instagram sins listed on the site. Each offense--photos of beer, buildings, cats, food, planes and fingernails are just a few--has its own prefabbed image and user-taunting caption ready for posting. Once the transgression is selected, it's sent through A&G's database and a custom Java application, which then translates it into a signal that's readable by the hardware.

Instagram has always forbidden third-party developers from publishing photos to the service from outside apps (unlike, say, Twitter with its many third-party clients). Developers who have found creative ways around this limitation have seen their apps disabled by Instagram.

To get around this limitation, PicNix uses a dedicated iPhone running Instagram and pre-loaded with the 16 images used to signify each annoying habit--this is the brains of their "robot." As the shaming requests come in, the Java application builds out a queue of updates to make to the @PicNixer Instagram account.

But here's the rub--how do you get a phone to publish images to Instagram without having an intern sit there all day tapping the screen? That's where the actual robot limbs come into play. Using an off-the-shelf X-Y plotter, an Arduino, and some custom electronics, A&G's team built a crude robot dubbed Silent Bob that uses a modified stylus to do the posting. Depending on the Instagram sin chosen on, a different set of X and Y coordinates is sent to the robot, telling it which prefabbed image to select on the iPhone.

Meanwhile, a virtual, Bluetooth-connected keyboard is used to write out the caption for each image, including the username of the accused. The inclusion of their handle in the caption will trigger a push notification on their own phone, letting them know that @PicNixer said something about them. To preempt abuse, these captions can't be customized by users. Seems like a very good idea.

"As with most A&G Labs experiments, Pic Nix was meant to push our skills, creativity, and existing tech knowledge," says Ward. "There is a bit of self-promotion happening here too. While we are providing a service to help the masses, we are also looking to capture the attention of brands that might be the right dance partner for us."

[Photos courtesy of Pic Nix]

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